An organization specifies the end-user or owner of the signs or final deliverables.
So, if you're a designer, this could be your client (A hospital, a stadium, a mall, etc.)
If you're a facility manager, this is likely the organization that you work for.
Note that an organization can have multiple projects associated with it with different states and different scopes.
An organization is meant to help you keep things consistent across deliverables and projects, and includes
- Sign Types and Templates
- Standard Messages
- Project and States
- Other settings and permissions
By lumping projects together under one organization, you can avoid repeating any of the set-up or other work when working on a large or complex signage system.